The Secret was a hit around the world. You may have heard of an inspirational self-help movie called The Secret. You may have also heard of the book with the same name. They were featured on “The Oprah Winfrey Show,” “The Ellen De Generes Show” and “Larry King Live.” This kind of exposure, of course,
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The Secret was a hit around the world.
You may have heard of an inspirational self-help movie called The Secret.
You may have also heard of the book with the same name.
They were featured on "The Oprah Winfrey Show," "The Ellen De Generes Show" and "Larry King Live." This kind of exposure, of course, virtually guaranteed the mega success of the film and book.
However, The Secret was already a hugely profitable Internet marketing campaign long before Oprah Winfrey got wind of it in 2007. One estimate puts the revenues from online downloads alone in 2006 at $20 million.
Not only that, the information presented in this blockbuster documentary film was not "secret" at all. Every element of its message had been available for at least 100 years. Books that fully revealed this "secret" in every detail could be found in bookstores and libraries the world over.
Somehow, Rhonda Byrne, a moderately successful and, at the time, deeply depressed Australian television producer, turned a widely published insight up for grabs in the public domain into a global marketing extravaganza. In the process, she became a millionaire many times over, launched a The Secret multimedia publishing empire, and boosted the careers of dozens of success coaches and self-help experts.
We have isolated 17 additional factors that played a significant role in the success of the campaign.
I have laid them out here for you to add to your marketing. Perhaps if you replicate these 17 factors, it will also help your marketing.
A word of caution -- some of the 'conduct' is very unethical (in my personal opinion) -- but I'm trying to reveal the marketing behind some of it.
As the saying goes, 'With great power comes great responsibility' and you have a choice how you want to implement these marketing insights. Do what's right.
I can't guarantee results. But I'm sharing this information so that you can use it and prosper.
